Louder Than Life

Location: Highland Festival Grounds at Kentucky Expo Center — Louisville, Kentucky Guiding the creative vision for Louder Than Life involves capturing the gritty, whiskey-fueled essence of the festival. I physically design and oversee all foundational branding elements, from the primary logo and typography to social media assets and website design handoffs. To build an immersive world in Louisville, I develop the festival's merchandise lines and design critical on-site elements like stage scrims, hospitality tents, and large-scale art installations. I ensure the brand's raw authenticity remains consistent across all touchpoints by consulting on sponsor booth designs and partnering closely with the on-site content teams to capture the festival's loud, unapologetic atmosphere.