Bourbon & Beyond

Location: Highland Festival Grounds at Kentucky Expo Center — Louisville, Kentucky As Creative Director for Bourbon & Beyond, I shape an elevated, lifestyle-driven visual identity that celebrates world-class music, culinary arts, and bourbon culture. I handle the hands-on design of the festival's complete brand ecosystem, carefully curating color palettes, logos, digital layouts, and the website interface. This refined aesthetic is pulled through to the festival grounds via exclusive merchandise collections, sophisticated tent and stage designs, and engaging physical art pieces. To maintain a cohesive and premium guest experience, I collaborate with lifestyle sponsors on their structural booths and provide detailed creative direction to the media teams, ensuring every photo and video reflects the warm, inviting spirit of the weekend.